Create Your Manifesto: As You Speak, So You Create

“As I speak, I create. As I create, I become.”

There’s a quiet kind of power that most people overlook. It’s not found in strategy decks or performance reviews. It doesn’t come from hustle or productivity hacks. It begins in something more elemental, more ancient – something we do every day without fully understanding its potential. It starts with our words. What we say, out loud or even just to ourselves, doesn’t merely describe our lives; it shapes them.

You may know “abracadabra” as a magician’s phrase, a whimsical cue for illusion. Still, few people realize its roots trace back to Aramaic, where it was originally spoken as avrah-kadabra, meaning: “I create as I speak.” This isn’t mythology; it is ancient wisdom, and modern neuroscience agrees. What we affirm with clarity and repetition becomes what we notice, what we believe, and eventually, what we build.

Why Every Leader Needs a Manifesto

I have returned to this wisdom in a very practical way: I wrote my own manifesto – a one-page declaration of what I believe, what I value, and what I intend to embody. It’s not a vision board or a business plan; it’s a compass. It has quietly, consistently changed the way I move through the world. Each time I read it, especially when I feel distracted or uncertain, it brings me back to my own true north. It reminds me not just of what I’m building, but of who I am becoming. The more I align with its truth, the more I find myself in sync with the world around me. Decisions feel clearer, and opportunities emerge. While it may look like wizardry from the outside, it’s really just intentional alignment in motion.

A manifesto isn’t about ambition or perfection; it’s about calling yourself back to the center. It gives shape to the things you already feel deeply, turning vague hopes into declarations. It replaces the internal noise of self-doubt with the resonance of self-trust. When crafted with intention, it becomes a mirror, a map, and a message all in one.

Ready to Create Yours?

If you have been feeling untethered, off-track, or unsure where to focus next, this may be precisely the reset you need. And it’s simpler than you think. Start with a blank page, write down what you believe to be true, and write what you are here to do. Think about how you want to show up, even when no one is watching, and what the next version of you would want to remember, especially when it gets hard. Then read it, often. Let it shape you, re-center you, and lead you forward. As you speak, so you create. As you create, so you become.

If this resonates, I would be honored to share mine with you. Reach out, and I’ll send over the PDF I use. It's just one page that might help you return to the clearest, most compelling voice you have: your own.