SXSW: An Overwhelming Convergence of Ideas


"Curiosity and connection is the gateway to new beginnings."

Have you ever attended the South by Southwest (SXSW) conference? This annual event, which takes place in Austin, Texas, is a curation of diverse ideas all in one place. It's a convergence of tech, film, music, education, and culture, and it has been on my wish list for a while. This March, I am attending for the first time, not as a speaker (perhaps in 2025) but as a connector and explorer.

As a first-time attendee, I feel overwhelmed, but in a good way! Why? Because I am entering with the right mindset, a mindset grounded in curiosity, compassion, and connection, and that's the perfect mindset to have. SXSW brings together people from different backgrounds and industries to share ideas and experiences.

One of the most exciting things about SXSW is the diversity. You meet people from all walks of life, and you have the chance to learn from them and share your own experiences. It's a place where unexpected discoveries happen, but it is helpful to know how to break the ice when you meet new people. Here are a few questions to build connections at SXSW and other big event like it:

  • What inspired you to attend [event] this year?

  • What are some of the most interesting sessions you have attended so far?

  • What are some of the most valuable lessons you have learned at [event]?

  • What are some of the most exciting new ideas or trends you have discovered at [event]?

  • What are some of the most memorable conversations you've had with other attendees?

Another way to make the most of your SXSW experience is to plan ahead. With so many sessions, workshops, panels, and parties to choose from, it can be hard to decide what to do and where to go. That's why it's important to do some research before you arrive. If you are wondering who else is going to SXSW, you are not alone. Many people attend the conference every year. If you are going, please let me know; perhaps I will find a way to bring a few people together!


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