Intuition Unveiled: On Harnessing Inner Wisdom In Uncertain Times With Hrund Gunnsteinsdóttir

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Intuition, that inner knowing that guides us beyond logic, is the key to navigating life's complexities and making impactful decisions. In this episode, we're honored to welcome Hrund Gunnsteinsdóttir, Icelandic thought leader, author of InnSaei: Icelandic Wisdom for Turbulent Times, and co-director of the documentary film "InnSaei: The Power of Intuition." Hrund, an award-winning entrepreneur, advisor, and public speaker, shares her incredible journey from working with the UN in post-conflict reconstruction to becoming a leading voice on the power of intuition. As a Yale World Fellow, recognized by the World Economic Forum, and a trusted coach to leaders and organizations globally, Hrund delves into flashpoints that ignited her gifts, the importance of harnessing intuition, and how to regain ownership of your attention in a world filled with distractions. Join us for a profound conversation on tapping into your inner wisdom and navigating life's challenges with clarity and purpose.

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Intuition Unveiled: On Harnessing Inner Wisdom In Uncertain Times With Hrund Gunnsteinsdóttir

It is my absolute pleasure to introduce you to my guest, Hrund Gunnsteinsdóttir. Hrund is an Icelandic Thought Leader, Author, Award-Winning Entrepreneur, Advisor and Public Speaker. She's the author of the book, InnSæi: Icelandic Wisdom for Turbulent Times and co-director and script writer of the documentary film InnSæi (The Power of Intuition), both available worldwide. It's amazing.

She brings a unique perspective to how we lead, live, innovate, and make better choices in times of uncertainty, transition and noise. She's a firm believer that the change we now need in the world starts from within us. She had leading roles in the areas of development and post-conflict reconstruction with the UN in Europe and Asia, innovation, investment and sustainable and circular business transitions and education.

She was the first woman to chair Iceland's largest public innovation fund, was the managing director of Iceland Sustainability Center for Festa and designed and directed Prisma, a diploma university program recognized by the Nordic Council for responding to 21st century challenges. She's a trusted coach and advisor to leaders, businesses, universities, and organizations around the world. She's busy.

She's also the mother of two daughters, an avid skier and a nature lover. She's the advisor and council member for Yale's International Leadership Center and Nordic Ignite Angel Ambassador, a Yale World fellow, and has been recognized by the World Economic Forum as a young global leader and cultural leader in Icelandic Ocean clusters' sustainability leader. You're really making this challenging for me because you're doing so much in the world. Thank you so much for coming on the show, and I am so honored to welcome you to the Virtual Campfire.

Thank you so much, Tony. It's such a pleasure to get to know you and to have this conversation with you. I'm really excited about it. Thank you for inviting me.

You're so welcome. I'm going to apologize in advance for any mispronunciations. Icelandic language is really hard for me to grasp, as you can imagine.

I think you've been able to capture quite a lot of Icelandic in these very few minutes already, so congratulations. It's not the easiest language in the world.

I'm really looking forward to this. I’ve been captivated by your work from the first time I saw the documentary and I was just blown away. I believe very strongly in the power of intuition and I think that the way that you've captured this through your work is really powerful. I haven't read your book yet, but I will tell you it is really something I'm excited to tap into. I hope that you'll reveal some tips to the audience that will get them excited as well.

Thank you.

Igniting Intuition: Hrund's Kosovo Flashpoint

We're going to get into the journey, the journey that got you into the work you're doing, and we're going to do this through what's called flashpoints, the points in your journey that have ignited your gifts into the world. As you're sharing your story, we'll pause along the way and see what themes are showing up. When you're ready, why don't you take it away?

Yeah, thank you, Tony. The flashpoint. It's a beautiful question. It's in many ways simple, but it's also complicated because it makes me think like, “Where should I start?” I think that the most profound flashpoint that set me on the path that I’ve been over the last twenty-plus years is I am in my late twenties at this time. This is in the beginning of the century, and I have been given the most amazing opportunities that a young person can get. When I look back, I'm super grateful. I’ve been a journalist on global news in Iceland. I then went to work for a human rights organization in the UK and I had a dream.

I wanted to work for either the UN or the Red Cross, and I wanted to work in what we call complex emergency, whether it's post-natural disaster or conflict. It so happens that I get this opportunity at a very young age at 27 to move to Kosovo just after the war to be the program manager of one of the UN agencies, which was a very small one. It was the first time that they participated in post-conflict reconstruction. They were called UNIFEM at the time. Now they’re UN Women.

I worked there and I had an incredible year, made amazing friends. Coming to Kosovo right after the war was, to me, like walking into an open wound. There was trauma, pain, and sorrow. You could see it in the building and the stray dogs and the trash all over and just in people's eyes, but also the glimpse of hope and new beginnings as well. Lots of mixed feelings.

I remember thinking like, “I'm going to give this all I have.” My well-being is not a priority at all. I'm going to give it all I have. I felt like I could really take that on. That was the part of the younger me. We did our work over a period of about a year. During this time, we managed to do work that we are very proud of, leading to the implementation of gender equality loss in Kosovo and so on and so forth.

If I look back and we are talking about intuition, then I would say that my intuition professionally was actually quite sophisticated. When it came to my personal leadership, my personal life, it was quite bad. I had no idea how to set boundaries, what regenerating my spirit meant. I just thought that I could just burn my candle at both ends and just continue as before.

At the end of my time there, I would wake up in the middle of the night with nightmares and thinking that there were bugs crawling over my body. It was this really visceral and very strong sensation. While I was in Kosovo, I get a letter of invitation for a job with a UN starting in Geneva. It was a so-called permanent position with the UN, which is very rare. You only get it at least at that time through taking two days of competitive examination and about 5% to 7% of the people around the world who took it got a job offer.

That was another dream coming true. I was like, “They're offering me a permanent position with the UN.” I moved to Geneva and I start working there and gradually, I realized I find myself inside this big institution. It's heavily bureaucratic. It's very hierarchical. For a young person with my experience at the time, which was not very common, it was just not very inspiring.

The language I used at the time was I feel like I'm being pushed into a freezer and I'm supposed to contain there until I'm of a certain age, and then I can get a certain position regardless of my experience. I just felt very frozen there. I learned much later that that actually can affect us in detrimental ways. Thirdly, at this time, I go through a very difficult period in my life personally.


Creativity is inherently inefficient and requires some messiness. If you try to be too efficient, you'll stifle the very thing you desire.


All these things brought together resulted in me what I would say and what I called at the time. I just collapsed. I hit a wall and I didn't know the word burnout at the time, and no one my age understood what I was going through. I went back to Iceland and finding my ground again. I had become a mom and that was a beautiful experience, but I felt the salt on the ground I had been standing on since I could remember was not there anymore.

I was confronted with very big decisions about continuing with my work at the UN and I really felt I needed to do, that's how I prepared everything to be able to continue doing that. I just thought to myself like, “For whom am I doing this?” I remember just having gone through months and months of physical pain and lack of sleep and just feeling like my mind was swirling all the time.

I had very few moments of clarity and thought, but I remember this moment where I walked down to the sea where I lived and I just took a moment with both feet on the ground. I love the ocean. I love the broad horizons. This question just came to me like, “Hrund, when you become an old woman, how do you want to look back on your life?”

I just saw this like short film almost being played in my mind. I realized that I wanted to do different things than being in a heavy bureaucracy, speaking in the name of an organization that I felt was out of tune with a world I lived in or disconnected to some extent from the world I lived in. That led me to resign for my permanent position. I had no idea what would follow after that.

I had to heal myself physically and emotionally. I had to find my strength and voice and hope again. I did promise myself on my last day when I was cleaning my desk at the UN in Geneva that I would stay true to the ideals of the UN I wanted to make the world a better place serve people and the planet. I was going to have the courage to follow through with ideas that came to me no matter what sector they wanted to be implemented in or they wanted to be materialized in. Since then, I’ve had more than twenty titles, I think, in my career. That has really defined how I have navigated my life choices and career.

Before this moment, this period in my life, I was very occupied with the career ladder. You are not supposed to have a break in your CV, your curriculum vitae, you were supposed to do this and that. This whole experience shifted the center of gravity in me. It reconnected me deeply with my intuition. I got to know my intuition all again. Before this, it had just been there. I hadn't thought about it. I hadn't wondered what it was or if I was tuned into it or not.

Since then, both the knowledge and the experience I’ve learned around intuition has defined a lot of the work I’ve done. Also, just the shifting the center of gravity and how you navigate is, for me, a profound change. It does stuff it makes you just feel better how today could be your last day. It makes you realize what to prioritize in terms of focusing or trying to solve or be worried about. It makes you take different decisions when it comes to work and opportunities and so on and so forth.

You just packed a lot in there. Before we go any further, I just want to reflect on some of the things you shared. The thing that's coming to mind is that in order to break through, you have to break free. I think there's an element of breaking free from the environments that we're in. From what you've shared so far, your environments shaped you a lot and they created a lot of impact and how you are navigating. Being in a challenging environment like Kosovo and seeing all the things. Nowadays, we see it very viscerally. We see it on TV and on the internet. We see war, we see the perils of war very in our face. To be there is where trauma really gets into you and it really impacts how you want to make a change in the world.

I think that's one thing that I'm picking up from you and makes you want to be part of making something happen in the world that is going to change how we experience things. It's important. Realizing you go into like the ivory tower of the UN and not to be judgmental of the UN, it's amazing organization, but you're right, then stifling, almost. You feel like this is not the place where I make impact, but it's hard to leave something that has got a good reputation and obviously is something that people would be like, “You're crazy for leaving.”


We need to be more tolerant of uncertainty. Many of us are not, because we haven't been trained to be. This overprotection from uncertainty makes us afraid and unwilling to take risks.


Yeah, they said that.

Leaving The Ivory Tower: Parents & Pivotal Choices

I actually almost wanted to ask like, what were your parents doing through all this? Were they saying like, “You're crazy. You're absolutely insane for doing all these things you were doing.” Tell me a little bit about what was the result of that.

It almost feels like it's hard for me to respond to that because I don't think I remember everything that went on. Nobody said to me, “That's a great idea.” That's for sure. Nobody said that. I guess they just watched me and they observed and they asked me how I was doing and I remember they said, “We just want to know that you're okay.”

I think they really said something was not okay, but they were just by my side. From a very young age. My parents trusted me a lot with my decisions in my life. I remember my mom. I was living in Kosovo and she opened the letter for me from Kofi Annan, who used to be the Secretary General of the UN, offering a position. She said, “When I think back, it's like I just thought it was really normal that you were getting a letter from Kofi Annan.

That is very funny. My mom has passed away now. She passed away in 2024, but that's how they would think. They really believed in us and my dad still does, me and my siblings. They were just observing me. There were also a lot of things that I had lived and gone through that I wasn't sharing with anyone. I think a lot of people reading now will relate to that.

When you go through a life changing experience that you know of has gone through or living in a post-conflict area and just, in general, being interested in post-conflict and human rights and global issues, it was not something that people around me were deeply interested in at the time. Also, just having gone through something that you yourself really don't understand how is impacting you.

A lot of the healing that I went through, there were a few people that came out of the walls and helped me find my way back. I can't even describe in words how grateful I am for them, but these were not the conventional medical professionals. It was a very alternative experience. Being the nerd I am, I would dive into practices and reading and exploring and I started to do a lot of the artwork that I’ve done in my life. Including poetry, short stories play that was put on stage a few years after that and stuff like that.

From a young age, I’ve done art, but this was when I really just embodied the understanding of art is really the end. It's a goal in itself. It's not a means to an end. It's a way of being tuned with who you are and how you experience the world and how you want to express yourself and maybe inspire others or share your experiences with others.

Artistic Healing: Beyond Words & Conventional Paths

I love what you're sharing because there's something about this, which obviously, I'm really connected to personally, but also this sense of like, sometimes words escape us. We don't have the language to share the things we've gone through. Sometimes we need to have another way of expressing it or another way to connect with it. Oftentimes, we find ways through the arts or through different alternative pathways. I think that sounds like it resonated with what you were doing.

The Virtual Campfire's Podcast - Tony Martignetti | Hrund Gunnsteinsdóttir | Intuition


Very much so. Also, the whole world around intuition is just how intuition is developed, formed, and how it reaches the surface of our focused attention or our consciousness is very much related to what you've just said. It doesn't show up all the time in a rich vocabulary. It's very often things we sense, feel, and we have a hard time putting it into words maybe for days, weeks, or years.

That has also been my journey around intuition. I really understand how hard it can be to express what your intuition is hinting. That's why I am grateful for that, because I'm also able to work with people and say, “How can you, as a leader, also activate the intuition in your team? How do you listen to them? How do you ask the questions? Where does your patients evaporate? Where should you have more patience to bring up the answers that are trying to see the day of light?”

From Experience To Education: Owning Intuition As Work

I love what you're tapping into there because this is what I wanted to get into around the book and the ideas, but I think you're really sharing this essence of what intuition is. You were already getting into that. Before we get too far along, I wanted to learn more about the journey. You said you had a lot of different titles along the way, and obviously from your bio, that definitely was evident. Tell me what propelled you along that path and to eventually leading you to say, “It's time for me to own this element of intuition as being my body of work?”

The last bit has taken its time. It has taken me a lot of growth and courage to really step into that because it is a lot to learn. After this initial experience and after I had gone through the healing process, which at the time I was diagnosed with three slipped discs and the doctor said, “You may not be able to work full-time again ever.” There were elements there that just made me think like I'm actually fighting for my life, like my living life, not merely existing life, just being fully functional mentally, emotionally, and physically.

I do like these consulting stuff. Just to say that once in a while, I’ve done consultations with the UN still and I do projects that are with a team that I trust and people who are thinking along similar lines. There's lots of good stuff happening in the UN. Anyway, so at this time in my late 20s and around my 30s, I would start to write down these ideas, like, “What kind of a preparation would I wanted to get in order to be more prepared,” like the all of me, not just the left brain or whatever?

“What kind of an education would I wanted to get,” and stuff like that. I started to develop these ideas. Just before the financial recession, I would introduce like ideas for courses for college and then university and then the recession hit. I was just ready with an idea that found the right time. My first mature project, based on all this experience and also obviously the UN experience, was the Prisma education program.

 It was a program that was run by the Icelandic Arts Academy with a University of Bifröst which focuses on law, economy, philosophy, an association of academia in Iceland. It was academically rigorous, but also, intuition was a big part of it, never officially. It was like everything I’ve learned about how do you harness and hone a good intuition for creativity and critical thinking in order to do stuff from within, that became a very big part of the methodology. That was one of my biggest projects after my experience, for sure.

I love that you used that pushing the envelope and making the proposals, getting into these places. I think it was interesting that the art school or this particular place where you can say they're the ones who embrace it because they understand it most viscerally. They know that it takes a certain element of not just logical thinking is going to get us to where we need to be.

Also, during this time, I wrote a novel that never got published and I felt such a loser not to get it published. I looked and think like, “It’s my first try.” Anyway, so I wrote a novel, poetry, and a play and this stuff that later became published and set on stage and stuff. When you say this about the arts academy, you're right. The arts should understand intuition, but arts academies, I just want to squeeze it in here, are also under a lot of pressure to perform academically.

The Virtual Campfire's Podcast - Tony Martignetti | Hrund Gunnsteinsdóttir | Intuition


I do want to just bring it more out in our conversation around this that I think we all need to think about very carefully. Whether we are creating ecosystems and culture around entrepreneurship, innovation, arts, anything in the creative industry, to what extent are we really being open to facilitating that creative spirit and not being demanding that people know how everything is going to end and what it's going to cost before they start the process, because then you're not doing anything super creative.

The Messy Muse: Creativity & Tolerating Uncertainty

I couldn't agree more with that concept, your idea there, because I just wrote a piece about this in Fast Company, about this idea that creativity is, in essence, an inefficient process. It needs a little bit of messiness along the way. If you try to be too super-efficient about it, then what happens is you're going to drive the very thing you want, which is to create something meaningful by allowing the process to unfold as it should.

There is a lot of interesting things in what you just said. For example, around our ability to tolerate uncertainty. When we do creative stuff, when we innovate, we are going into the unknown if we're doing something creative and in the spirit of rethinking something. We need to be tolerant around uncertainty, which many of us are not because we've not been trained to be.

There's this overprotection around uncertainty that makes us very much afraid. We are not always willing to take that risk. Being tolerant and staying resilient with a regulated nervous system and an open mind and this joy and conviction around things that where we venture into the unknown are super important skills in the world nowadays. I guess the only common denominator for the world we live in now is uncertainty.

I have to say, when I talk about intuition, I'm thinking about well-honed, well harnessed intuition. We need to understand what that is. That's very important because we've been misunderstanding it and dismissing intuition for different reasons. Well-honed and well harnessed intuition is super important to navigate uncertainty, to be resilient, to have a clear direction, sticking to your course, even if you have to be flexible around it, and so on and so forth.

When you speak about intuition, I just feel like you speak from such a strong place of wisdom, and I feel like I'm talking to an absolute expert. Of course, you are, but I think what we need people to understand is that it is, it's an informed intuition that we're following almost like a practice intuition. Not just like a willy-nilly like, “I think I'm going to have this today or versus that and my intuition's telling me that.” It's more coming from a practiced intuition is what I'm intuiting from that.

You're right. There's element of honing your intuition, which has to do with critical thinking. How do you know what's intuition and what's fear? How do you know intuition from biases? How do you know intuition from wistful thinking? What are the things that obscure your judgment? Also, is intuition only about judgment? The answer is no. It's also about insights, new solutions and new ideas. I have to say that just thinking back, when I started to dive into the world of intuition, innovation, and creativity, so much has happened since when it comes to the culture around discussing these things. We are not as afraid to name intuition, what it is, or just to say the word out loud.

We still are relatively nervous around intuition but we have so much research and experience and we've tried many things around it in the world. I think that we are getting more and more prepared, but we are also asking the right questions, which I’ve just said, like, “How do you discern intuition from prejudice?” That's very important in the world now. The way that I approach intuition is I approach it through a whole brain neuroscientific perspective. Mindset perspective. When you do that, you also realize that when you align with a well-honed intuition, you innately understand how we are all interconnected.

Reclaiming Attention: Intuition In A Distracted World

One of the things that I'm also feeling, because the way society is these days, it's really challenging to tap into intuition because we're so distracted and we're so hurried. Please let me know if this is in the right vein of thinking, but we need space for intuition to really take hold. You can't be running around and all of a sudden, saying, “My intuition's telling me this.” You have to tune in.


Intuition is embodied intelligence. Our bodies are constantly picking up and processing signals, signs, and sensory information.


To take a step back and zoom out a bit to saying that we all have intuition because we're not all sure if we have it. We all have intuition. It's absolutely up to us to tune into today’s world of destruction and stress and noise and speed, and really turbulent changes that we are seeing. For example, in the US. All are hijacking our attention away from within the world, within us, intuition. One of the most important ways to align with intuition, and this is what I read about in my book, and I train people through my coaching and courses and stuff like that, is to gain ownership over your attention. Just think about it.

Be the steward of your own attention. Don't be a trash bin. Honestly, don't let external forces, external things fill your senses, your body, the way you navigate with trust. That doesn't serve you or do you any good. Why do we do that? That is where we start. Regain ownership over your own attention. What I’ve also added to this is in the light of AI, false news and everything, by doing that, it's also important to say, by regaining ownership of our own attention, we are regaining ownership and more trust and more belief and more faith in our own intelligence. We have to be careful about not giving it up to something that lies external to us. The act of engaging is very powerful in the ecosystem of human beings.

I'm seeing things very differently now that I'm hearing you describe this. I'm almost seeing as our intuition is our gateway into our unconscious. It's our ability to really see ourselves more fully and know when we allow ourselves to give ourselves permission and invitation to really lean in, we're allowing ourselves to un to understand our unconscious better.

Our unconsciousness is most of what we know and sense. Our conscious focused mind is actually just a small part of our whole system of engaging with the world. That's one thing. Also, what I think is important to add here is that intuition is an embodied intelligence. Our body is very busy every minute of every day, picking up signals and signs and sensory data and information, processing it. Our brain is busy processing it, collaborating with different organs and the nervous system and everything.

What you mentioned also earlier about stress and noise, when we are stressed and anxious, which is a condition that has reached new heights in the world. One of the leading causes of disability and illness in the world is stress, anxiety, and depression. Obviously, that's really horrible for health and ability to practice our agency, but what also happens, which we don't talk about as often, is it makes us tunnel viewed. It shrinks our brains. It shrinks our capacity to be good readers, to be empathetic, to be creative, to be with an open heart and care for stuff, care for people, ourselves and each other. These are inconceivable ripple effects.

From Film To Book: Sharing Intuition's Depths

It's just wonderful that you're tapping into this, this is a message we need to hear that. Obviously, it seems common sense, but I think we missed that. We just don't understand that this is what's holding us back. You've shared so much already and I feel like I want to go in so many different directions. I could talk to you for hours upon hours.

I really loved the documentary. The book is something we've already talked about a lot, but I'd like to maybe give you the invitation to share what haven't we talked about the book and maybe just a little bit about the documentary so people understand what's there and what's the difference between the two.

When I finished doing the education program that we talked about earlier and related work, I wanted to do a phd about all these ideas. I wanted to dive deeper. I looked for some universities that could guide me and professors, but I was basically just told that you always have to be in one discipline to study this. I wanted to do it across disciplines. I also thought to myself like, “Do I want to be writing a phd and then share it with ten others?”

It's not really fair to say it, but that's how I was thinking about it. My friend and the filmmaker, Kristin Ólafsdóttir, we were in contact at this time. We did a little bit of work together and we talked about doing something together. We also thought about development work in South Africa and stuff. We talked back and forth and what was our conclusion was to do a film together.


When you align with a well-honed intuition, you innately understand how we are all interconnected.


I remember in August 2010, I proposed the film InnSæi as a documentary film that we would do. I also said, “I want to be the director of the film.” She was like, “Oh my god.” She's a film producer and I'd never done a film before. She gave it a thought and she was very courageous and said, “Okay, let's do it, but then we do it together.” We embarked on this journey to do the film InnSæi and it was very hard because people would often say like, “It's not possible to do a documentary film about something so intangible, or this is something woo-woo or New Age.

Lots of different things like that as often occur. One thing led to another, the years passed and gradually, we were able to establish the right context to make the film. We took the interviews and Kristina as a producer is very brave. Credit to her for her leadership and enabling InnSæi and then to travel the world. The film was launched in 2016. I still receive letters from people who saw it then, or are seeing it now somewhere in the world.

It's shown on Amazon Prime in Germany, for example. Apple TV for people in different places. I’ve been sent photos of people who have tattooed InnSæi on their bodies. I have met four individuals who've done it in Brazil. There's lots of very beautiful stories around that. It's inspired many. I always knew I wanted to write a book. I had decided that in 2010, but I agreed to wait with a book until we finished the film. We did the film and then life takes over.

It took me a while to start doing the book, but that came to me. You know when things just come to you because you've intended them? A few agents reached out, “Do I want to write a book?” There was this one agent that I resonated extra well with. She helped me get a book deal with Bonnier Books. The book is now in all continents in the world, in twelve languages. It's coming out in North America in May 2025. It was out in the UK in 2024. The book is different from the film in the sense that the film is obviously very visual. I was very intent on bringing the visual stuff from micro to macro all the time.

Those of you who've seen the film maybe can think about it now. There's lots of metaphors and into detail and zooming out to see the big context, because that's the logic of intuition. It goes in and out and knows how to switch between intuition and analysis and detail and the big picture. It's also years ago that we took the interviews in the film. We focused more on mindfulness in kids and how kids are being taught to be more mindful at school.

The book goes deeper. It's more updated. It goes deeper into the topic. It's more upgraded. It has slightly different interviews built on the film, but I add a lot to it in the book. The book is written in a way that I wanted it to be accessible for teenagers and people with totally different background from mine. I didn't want to write something heavily scientific or academic, so there's lots of science and research behind it. I tried to write it in an accessible way. I thought a lot about my daughters when I was writing it. I was like, “Would they understand? Would they relate to this?”

I really love that. There's something about that. A lot of people who write books or thinking, “I want to get leaders. I'm selling to this audience that's going to buy more,” but the reality is it's about impact. We should be thinking impact. How do we create the biggest impact? I think that is about reaching those kids, the people who are the future leaders. It's wonderful when I hear people say that they wrote it for their kids and the next generation, because now, we need to be thinking about how we're building their capacity to tap into their intuition and whatever it is that your thought leadership is.

I also learned a lot from film. There was a lot of pressure to define a market group, and I would always say it's going to be all generations, guys, because like the younger generation now is going through something that our parents did where they were much older and so on and so forth. It really turned out that way.

The audience is a very broad spectrum of age groups and background. I'm also noticing that now in the feedback I'm getting around the book. It's from very young adults to people way older than I am. The resonances is it's just really beautiful and it is borderless in the sense that it doesn't fit into the neat silos that we've created around marketing. That's the cheeky part of intuition. It doesn't want to fit into a silo, because then it's easiest to flow and it needs to flow. That's why I use the Icelandic word inside the sea, within.

The Virtual Campfire's Podcast - Tony Martignetti | Hrund Gunnsteinsdóttir | Intuition


Hrund's Inspiring Reads: Book Recommendations

On the topic of books, I'd love to hear what are 1 or 2 books that have had an impact on you and why?

There are two books that I want to mention. There are many that comes to mind. One is a book that I have no idea if that book exists in other languages than Icelandic. I don't know if it has an Icelandic author or a foreign author. I'm sorry because I wasn't prepared for this question. It's a book I read when I was very little and it was about a small fairy called Disa, and it was a beautiful being. The bad man came and took her wing's off her and she couldn't fly anymore. That affected me a lot. I actually want to look back to that book again.

I guess what also comes to mind is the, is The Red Book by Carl Jung but also I want to mention Dr. Ian McGilchrist. He is a psychiatrist, philosopher and neuroscientist. He's a renaissance human. He is a deep thinker about the state of the world from the perspective of our brain. That has really resonated deeply with me throughout the years.

You've planted some good seeds. I have Jung’s The Red Book and I can't say that I’ve read the entire book, but definitely, there's some amazing stuff in that book. It's wild. You're going to have to share the title of the first book. We can share that with people. That sounds fascinating. I just want to start by saying I'm so honored and thankful for you coming on the show and sharing all that you have. This has been amazing. Thank you.

Thank you, Tony. I really enjoyed it. It's a big honor to be on your show. Thank you for all the work you are doing. I'm super excited about your upcoming book, by the way.

That means the world to me. Before I let you go, I just want to make sure that I can share with everyone where they can find more information about you.

Yeah, thank you. InnSæi is the Icelandic word for intuition. If you look it up, you'll probably find my name. It's my name that is never going to get easier with the years. I have a newsletter. I encourage people to subscribe because I share what I learn every week. I work with a lot of researchers and practitioners, and I share what I learn. I'm on Instagram and LinkedIn. I’ll be offering some online courses about how you align with, hone and harness your intuition through the Icelandic lens of InnSæi.

Thank you so much. Thanks to the readers for coming on the Journey. I know you're leaving just completely blown away. Definitely go pick up her new book. It's wonderful. It's going to be something you're going to be referencing and putting to use every day.


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